Unusually
in our time - An Ad Free Zone
The CU
online ImprovementForum is not
a talking shop or discussion forum. It is an Ad-free zone for you the customer to escape from ads, shopping,
offers... to quietly and without distraction gather your thoughts and opinions
about improving a particular issue that
affects you and your family.
For Customers - A Better Way
No gifts. No prize draws. No other incentives. Nothing is being offered to you to take part in the
ImprovementForum. We want you to be involved, purely because you are the kind of person who wants to make a difference to the world around you. And you believe that the "Better Way"
CU
is here for, is worth a try.
The forum exists
for the sole purpose of you the customer - one customer amongst millions, a drop
in the ocean to your corporates - exercising your influence on change through CustomersUnited.
You are being asked to give of your time and thought without direct, personal
reward but for the good of you and your loved ones and the greater good of
customers and society. Your role in the forum will be that of a customer but |
now as reader, thinker, Influence Contributor, and you contribute the effort that you feel a particular issue deserves.
When we begin to see the change in the world,
caused through your efforts with CU - your reading
CU articles, your
own research, your thought, your considered influence - united with the efforts
of other customers in CU,
this change will be the reward for us all.
Ultimately, when CU establishes
the ImprovementForum
as the "normal", recognised, long-term mechanism for customers to influence change,
this, will be the greatest deal of all: one caused by this generation of customers,
for us, our children and for the generations to come.
The ImprovementForum
presents in-depth articles on current issues affecting customers. We encourage you to do your own independent reading as well.
Most importantly, we ask you to consider your own experience as a customer. Having
gathered your thoughts in this balanced way on a particular issue, we invite you to take
part in an online ImprovementSurvey. |
Your customer influence
along
with others' is aggregated so that you as an individual cannot be identified in
the data that is updated onto our CustomersUnited
Influence Database -
CUiD
("quid").
At the heart of our corporate partnership programme - we call
CustomerPartnership- is
CUiD.
The programme
is about effective, committed partnership with the corporates
you do business with, who will use
CUiD
to inform and influence their decisions on change.
If you shop at Tesco, John Lewis, M&S or use NatWest or watch the BBC, Channel-4 etc., at last, what you need
of your organisations on trust, on quality, on service, on strategy will be recorded in one place CustomersUnited.
"Your influence", your drop in the ocean - say on kids
healthy eating, or on how banks treat you... - is stated once by
you; recorded in one place by us; and "listened to" many times by many corporates,
to become immeasurably
influential. You drop.
CU
won't stop: in our united effort to cause an ocean of change.
For Corporates
If you are Tesco, John Lewis, M&S, NatWest, the BBC, Channel-4
etc. we hope you welcome |
independent, open, ImprovementForum debate and opinion-forming amongst your customers. And welcome your customers
efforts and time in contributing their influence to inform your corporate development decisions.
How the Improvement Forum Operates
The Improvement Forum will consist
of a number of customer related topics at any one time with new ones added as
issues arise. Each Forum Topic will follow a production standard:
1 Topic Leader (optional preface of topic)
2 Quick Poll (optional to take a pulse)
3 Topic Article (full editorial of
pros and cons)
4 Topic Survey (your customer needs)
5 Topic Result Summary (sometime
later)
Topics will be covered with balance but always from a customer viewpoint. Improvement Forum active users will be fully registered to enable customer needs to be analysed by customer profile / preferences.
From time to time surveys or selected panels will also be run which are
commissioned by a corporate partner and may be
of general interest or form part of some specific customer-insight objective.
Such surveys will clearly indicate their sponsor. |