A Call to Action to Corporates
The time is right for ordinary people to have their own forum dedicated to what customers
need of their corporates. That such a thing is needed in our times
is clear from the grave crisis at banks and regulators. It is
beyond any reasonable doubt, (see article "Influence Lost - Influence Regained...") that had regulators and banks listened to ordinary people, the path of the crisis - the growing arrogance, over-confidence, increasing impunity, greed, sub-prime... -
would not have formed as it did. The unmistakable call in the crisis is to:
"listen to the customer"
The time is right for other brands, those that have worked
hard to become intrinsic to modern day living, those loved by customers, to hear our Call To Action on behalf
of the customer: Join our
CustomerPartnership for the purpose of
managing change for and with customers. |
A
Partnership with Customers via CU
The corporate agreement of the CustomerPartnership
focuses on two areas: Action; and Spirit.
1: Action
"No noise; just ringing in the changes"
The action part of the agreement for
CustomerPartnership, commits corporates to act
for the benefit of customers
using CustomerInfluence data given freely by
customers in the ImprovementForum and
TheWire.
(see What We Do - CorporatePartnership for more details)
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2: Spirit
Our Principles 4, 5 and 6 for
corporates, challenge accepted ways of thinking with new thinking, and seek societal
shifts which lay deep at the heart
of corporate culture and the spirit in which it operates. These corporate
culture shifts, called for by these times,
can only be achieved by corporate leaders with vision to see that although the shifts challenge
present norms, they bring major benefits to the brand, and it goes without saying, to
the brand customers and their families too.
These important Principles 4, 5 and 6 defined by
CU, are part of a review to be completed by major UK corporates in
order to make absolutely sure that the basis
of our CustomerPartnership
is founded on realistic, practical and attainable objectives which will not be problematic
to major corporates who care about their customers.
Watch this space to find out which corporates helped us get this important
step right. |